19 Ways To Identify Influencers For Maximum Marketing Impact
Published
February 9, 2024
19 Forbes Business Council members including Asaad Hakeem CEO SARC MEDIQ discuss some effective tips businesses can leverage to identify influencers who can provide an authentic boost to their marketing and audience reach. Asaad emphasizes the importance of defining your target audience and campaign goals to effectively engage with potential influencers. Aligning content with brand values and messaging is crucial for a successful collaboration, according to Asaad. Additionally, he stresses the significance of establishing clear terms, expectations, and KPIs for any influencer collaboration.